Keyword
Research
Keyword research
is the most crucial part of building a successful website
that would earn money regularly and consistently. You
have to know what people are searching for so you can
align the contents that you serve. This is very important
and worth repeating. Say it with me. Keyword research is
the most crucial part of building a successful website.
Pause for a bit and let that knowledge sink
in.
The question now
is how do you know what people are looking for? Happily
there are many ways to do this. The most affordable way
is use Google tools like the traffic estimator which can
be found here:
https://adwords.google.com/select/KeywordToolExternal
This tool was
designed to help Adwords advertisers find the keyword
they can target. (To put it simply, Adwords is just
Adsense but on the advertiser side.) You can use it too
to find keywords that are highly searched. You simply put
in a keyword or a phrase that you are interested in and
the keyword tool will return the number of times that
particular keyword was searched in a month. Not only
that, it will also give you suggestions about related
keywords and the search volumes of those related
keywords. This tool is very useful and it's free but it
has it's limits.
You see, while the
search volume for any keyword is important, it is also
important to know how much competition there is. You want
to know how many websites there are competing for the
exact same keywords. You can do this manually by doing a
Google search. Type in the keyword in the Google search
box and in a fraction of a second, you'll find out how
many other websites contain the keywords you are
searching. This technique is free and accurate but it can
get tedious specially if you're researching hundreds or
maybe thousands of keywords.
The most popular
paid alternatives are Wordtracker and Nichebot. These
services offer access to their database of keywords that
include all the important information you will need like
search volume, competition, and all the bells and
whistles. The downside is you'll have to pay monthly fees
to get access. But the amount you invest could be worth
it if you identify highly profitable keywords with little
competition.
Lastly, you can
use Site Build It. This is a complete website building
solution that will help you all the way from generating
ideas, to researching the keywords, creating content,
acquiring the perfect domain name, driving traffic to
your site and of course, making money. This is truly the
easiest way a beginner can learn the complex art of
making money online. For more information about Site
Build It, click here.
Once you have
identified profitable keywords – those with high search
volume and low competition – the next step would be to
create the content. The next section will discuss content
creation in detail.
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